In 1921 Guccio Gucci established a small leather shop in his native land Florence in Italy. Since he had worked at London’s Savoy Hotel he had some knowledge about British fashion as well from where he picked up the taste in royal and beautiful things. He combined the best of both of worlds, Italy and Britain and today has reached the acme of success. The Gucci brand today strives to be at the top in terms of fashion standards. More >